NAMM 2018 Review
The 2018 Winter NAMM great music, and New Gear!
Avid's #WeR4Music Movement at NAMM 2018
Amid more than 100,000 music industry participants at the 2018 NAMM Show, Avid® (Nasdaq:AVID) today began the #WeR4Music movement to call attention to the unintended consequences digitization is causing across the entire creative ecosystem of the music industry. The digital era is causing challenges for many songwriters, performers, producers, engineers, promoters, labels, publishers and distributors alike—too often impeding proper recognition and reward for artists' and creative professionals' work. Avid believes that everybody who creates or enjoys music can lift their voice and help foster and encourage fair and equitable solutions for every participant in the ecosystem to ensure that music creation continues to flourish and that the industry prospers overall.
Now anyone can immediately demonstrate their support for the music industry by signing the online #WeR4Music petition and driving social media conversation and topic trending by using the #WeR4Music hashtag, amplifying the community's collective voice to propel the movement forward. Avid has begun collecting petition signatures on the ground at the NAMM Show, which attracts tens of thousands of attendees from around the world, as well as promoting engagement across its own Facebook, Instagram, Twitter, and LinkedIn social media channels. The company also launched an online resource at http://www.avid.com/WeR4Music to help inform, educate and guide anyone interested in participating.
The impact and importance of music is undeniable, and it must be protected and enabled to flourish into the future. While digital technologies have improved many parts of daily life, digital has disrupted many industries, especially the music industry. Nobody in the industry can ignore the challenges of the digital era, but none so much as the many artists and creative professionals who are struggling harder and harder to make a decent living pursuing their craft, or getting their work seen or heard. The music industry's economy needs to profit from top to bottom, ensuring every participant can realize their creative vision or economic goal.
In response, #WeR4Music encourages everyone who cares to raise their voice and collectively put a spotlight on the situation—helping to affect positive change for everyone in the industry.
For more information about the #WeR4Music initiative, visit www.avid.com/WeR4Music.
Apple's Logic Pro X 10.4 is released in time for NAMM, adds Smart Tempo detection and new plugins
Smart Tempo is designed to manage the tempo of all the content in a project. No longer are musicians tied to the tyranny of the metronome .You can record without a click track and everything will then automatically sync to the tempo of that performance. This new feature also has advantages for remixers and mash- up artists, who’ll now be able to combine recordings from multiple sources and see them automatically locked in time together.
ChromaVerb is literally the most eye-catching of all of Logic's plug ins. This new algorithmic reverb has a colourful, interactive interface plus it emulates a wide range of spaces. The interface has been designed so that anyone can use it.
Vintage EQ comprises three plugins that are modelled on classic hardware EQs: Vintage Graphic EQ, Vintage Tube EQ and Vintage Console EQ. Music technology veterans shouldn’t have any trouble recognising the units that inspired them.
Camel Audio was acquired by Apple in 2015, and their Alchemy synth has already found its way into both Logic and GarageBand. So it's no wonder Camel Audio’s CamelPhat and CamelSpace plugins have been revamped and reborn as Phat FX and Step FX. Phat FX is a multi-effect that’s designed to add warmth, punch and presence, while Step FX can be used to add rhythmic movement and includes filters, effects and step sequencers.
The 10.4 update also has more sound content, two new brush-playing Drummers (and two new brush kits in Drum Kit Designer), 800 additional loops and 150 cinematic presets for Alchemy. Best of all it's free but you need to have macOS 10.12 (Sierra) or later, 4GB of RAM, OpenCL-capable graphics card or Intel HD Graphics 3000 or later, 256MB of VRAM. Logic Pro X requires 6GB of disk space for a minimum installation or up to 63GB of disk space for the full Sound Library installation. To use Logic Remote, you need an iPhone 6s, iPad Pro, iPad (5th generation), iPad Air 2, iPad mini 4, or later with iOS 11.